SMC219Y1 Lecture Notes - Yellow Journalism, Mcgurk Effect, Visual Perception
13 Oct 2012
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Document Summary
Ideas must be able to apply to practical examples; you have to know what to look for. Media attributes are elements of description of medium. To define something you need some attributes. In defining a medium , we look for categories responding to these attributes. Hot and cool: undefined face has a possibility of different interpretation. Idea that everyone is baby face, is because people see what they want to. It"s the lack of highly defined characters it"s the cool face. Cooler the face, the more successful on television. Doing the extra effort to interpret the cooler face, the cooler personality will become the icon. Cool can shift from one level os perception to another. We hear what we see rather than what we hear because the strength of sight is much superior to that of other senses. 49 in xerox: we are back in acoustic space.
