9) History of media: modernity & post-modernity
Mass of mass medium indicates anything plural
Media does not operate independently from other media.
Some media are more important than others; some media at some point in time
All media derived from a media will be media from same family
The more media is specialized, the smaller the environmental…
Changes in media are subliminal (unnoticeable change)
Post-modernity – electronic culture – contemporary culture
10) History of Media: Language
Most ancient media: Language; media of human language – it’s the most
important media, but we overlook it; we are unconscious of it because it’s
Language is a creation; we speak diff languages/
Language gives the sense of belonging – in creates an environment
Speaking language, you’re in space of mind.
Language is a way of acting emotions.
Human language is reduction of our emotions/desires/ambitions. There has been a
Universal emotions is the same, but language is different. To have intervened to
change something that did not have the same form
Philosopher of language as the first software
Language does to intelligence (?)
Artificial creation/human artifact – language
Art forms are all human creation, language is concentration human creation
Frye: at the centre of human, there is language, and at the centre of human
language is poetry. Poetry is the centre of centre – it’s a total pure expression of
human creativity bc of conscious creation of human creativity.
In 1964 (TODAY)… (pg 28)
11) From the Spoken to the Written word
Written language is another medium
Written language is seen as a recorder; those signs on wax, stone, etc. had the
power of reacting actored word.
No punctuation in manuscripts of middle ages; no capitalization; no quotation
marks – the reader “recreated” them in his/her view.
From the moment we had certain emotions, we had certain reduction because we
do it in a certain way. Writing puts further restriction. But you’re becoming more
Content of print is what manuscripts have (?)]
If the written words are container of speech, then printed word is contained of
electronic media. 24/01/11
ROBERT LOGAN pg 29-30: the phonetic alphabet that we know, is the most
ABSTRACT most artificial. Meaning, it is more modern. In order to reduce
language to number of sounds that together they create a certain number of words,
is to do larger work in abstraction. Abstraction is a human activity – it’s more
labour intensive. It creates more problems in a rational way.
Difference btw pictographic and phonetic alphabet is that pictographic alphabet
have fewer tools to venture into analytical science. The adaptability of language
to a particular period or to particular technology – alphabet was linked with
Chapter 4: Magazines
Magazines are specialized medium; specialized not in