Lec 5.docx

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Department
St. Michael's College Courses
Course
SMC219Y1
Professor
Steve Hoselton
Semester
Fall

Description
24/01/11 Lecture 5 Xerox 9) History of media: modernity & post-modernity  Mass of mass medium indicates anything plural  Media does not operate independently from other media.  Some media are more important than others; some media at some point in time become primary.  All media derived from a media will be media from same family  The more media is specialized, the smaller the environmental…  Changes in media are subliminal (unnoticeable change)  Post-modernity – electronic culture – contemporary culture 10) History of Media: Language  Most ancient media: Language; media of human language – it’s the most important media, but we overlook it; we are unconscious of it because it’s instinctive.  Language is a creation; we speak diff languages/  Language gives the sense of belonging – in creates an environment  Speaking language, you’re in space of mind.  Language is a way of acting emotions.  Human language is reduction of our emotions/desires/ambitions. There has been a translation  Universal emotions is the same, but language is different. To have intervened to change something that did not have the same form  Philosopher of language as the first software  Language does to intelligence (?)  Artificial creation/human artifact – language  Art forms are all human creation, language is concentration human creation  Frye: at the centre of human, there is language, and at the centre of human language is poetry. Poetry is the centre of centre – it’s a total pure expression of human creativity bc of conscious creation of human creativity.  In 1964 (TODAY)… (pg 28) 11) From the Spoken to the Written word  Written language is another medium  Written language is seen as a recorder; those signs on wax, stone, etc. had the power of reacting actored word.  No punctuation in manuscripts of middle ages; no capitalization; no quotation marks – the reader “recreated” them in his/her view.  From the moment we had certain emotions, we had certain reduction because we do it in a certain way. Writing puts further restriction. But you’re becoming more specialized.  Content of print is what manuscripts have (?)]  If the written words are container of speech, then printed word is contained of electronic media. 24/01/11  ROBERT LOGAN pg 29-30: the phonetic alphabet that we know, is the most ABSTRACT  most artificial. Meaning, it is more modern. In order to reduce language to number of sounds that together they create a certain number of words, is to do larger work in abstraction. Abstraction is a human activity – it’s more labour intensive. It creates more problems in a rational way.  Difference btw pictographic and phonetic alphabet is that pictographic alphabet have fewer tools to venture into analytical science. The adaptability of language to a particular period or to particular technology – alphabet was linked with print… BIAGI Chapter 4: Magazines  Magazines are specialized medium; specialized not in
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