SMC219Y1 Lecture Notes - Lecture 12: Online Identity, Search Engine Marketing, Internet Service Provider
4 Nov 2012
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Document Summary
Post-modernity: something spent over 400 years, something after 400 years of modernity. Environment in which we live with another module. Post-modernity: retrieval of a more restricted environment- the symbol of this architecture is the arch symbol of a changed environment. The arch is the affirmation of a process that is happening now, a retrieval of the past, of the pre- print past. So instead of the visual space of modernity, we have re-entered acoustic space. The print is the most linear of all space. Retrieval of tribalism- alive and well- is what vattimo denies. A matter of language- literature as being the centre of our thinking, imagining, literature as a primary form of art. Structuralism- one of the last expressions of modernity. Difference with mcluhan in terms of archetype the archetype is the smallest part of a cultural construct. Archetype is just a select creation gone through the entire cycle ex.
