Lecture 3 Jan 17.docx

4 Pages
133 Views

Department
St. Michael's College Courses
Course Code
SMC219Y1
Professor
Francesco Guardiani

This preview shows page 1. Sign up to view the full 4 pages of the document.
Description
SMC219- Monday January 17, 2010 Xerox pg. 12-18 - Media as living organism* - biological metaphor – living as an offshoot or springs out of human creativity, manmade - The medium as a creation - Anything man made or created by us to enhance our comprehension of the world - This medium is a human artefact- all synonyms - Human creations or artefacts are necessary expressions of our own identity - To be human, we create - We create as an expression of our own identity- anthropological example - Northrop Frye – 800 articles, 28 books- his last 2 books speak of some kind of reduction – similar to McLuhan – distinction between primary and secondary concerns o Primary concern- biggest concern- the need of humans to create, “the concern of concerns”- necessity/obligation for human to express self via creation – expressed by the urge to live them, the need to eat, to have water, freedom of movement “the need” o Wherever you find humans, you find work- work is an expression of this inner human creativity o Humanity has built self upon this creation o Secondary concerns- response to what we think we need, the correspondence of humans to ideologies. Ex: “I am a Marxist, Christian etc.” – by assuming you are something you impose- but this is secondary to you being a human-being. It is an assumption. - These concerns help us explain media – something that is a necessity/fundamental urge of human creation - We create media as a response to a need/identity - There are at least 2 kinds of media - 1. Physical/tangible dimension/ can be measured - 2. Intellectual nature Once media created- it is there forever The medium is a product of a person and a group which is where it becomes a mass used for convenience and survival The most common of mass media is the language. Language is not created by one human being, it is a means of communication thus you need two individuals. Via trial and error – modifying sounds- collective creation, used by a mass = mass media Media is made up of a series of archetypes found in literature – a tragedy – form, human creation and as such used by a certain number of people To distinguish between the two fundamental media – the ones practical and tangible (ex. Book or chair) vs. intellectual literary form like a sonnet Cicero De officiis means all the concerns of the people (pg. 13) wrote about what is useful for humans/ what do humans have a concern for? They are concerned with what is useful / provides food etc. - response to a physical need is that which is “useful” - The word “honest” today means something else today but for Cicero it is something which is beautiful in itself, no practical function, not useful for anything. – envision something o Remains in literature for centuries o 1265-1321 Dante Alighieri – founded foundation of Western literature (MLA – first author) speaks of honesty, and the beauty of Beatrice who was to bring him to paradise, she was so special with a kind appearance- this honesty was associated with kindness- it is a beauty with no function o Boccaccio born in 1313-1375 – wrote in pros, Decameron book of 10 days spent by 10 young people, called the “honest brigade” – honest used to describe a group of people spending time outside of city waiting for time to pass, leisure time they tell each other stories of beauty or something that enhances = vs. honest Beatrice acc. To Dante o Persistence of this honesty is that this particular concept is exactly what the intellectual medium is made of – made of something that does not have practical function and puts humans at a level in which in their own identity is the highest. - Clarified what medium is made of – practical physical vs. untouchable noble in human creation intellectual Pg. 15 “The Essential 4 elements in the life of a medium” or “The Laws of Media” – last book produced by McLuhan 1988 published by son Eric which was made up of the last material Marshal McLuhan worked on before he died – scientifically considered to be the way media must act in order to be recognized as media in general 4 Laws – possibilities of defining media 1. Retrieval - A start but also says we are not starting from nothing - To be a creation – something coming from nothing- and yet we have the retrieval which tells us something has an origin. So the retrieval is not a transformation but an imagined base of an idea - Original ideas archetypes- in our own imagination - Most obvious retrieval example- the fashion industry “revival or retrieval of 90s or 80s or revival of certain spectacle – those are the retrievals or recreations in the fashion industry - Ex. Shapes of automobiles- retrieval of Chrysler PT-cruiser 2. Enhancement 3. Obsolescence - These go together - Enhancement means a new medium is constantly enhancing something. At the end of the day when we create something new create it to advance in a certain direction, go faster, better, enhance sight, temperature etc. - To enhance our understanding of facts we create encyclopaedia’s - When we enhance something, the less visible is the obsolescence of something else… we also
More Less
Unlock Document

Only page 1 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit