SMC228H1 Lecture Notes - Lecture 11: De Divina Proportione, Luca Pacioli, Serif
4 Dec 2017
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15th century : gothic or blackletter way to reproduce the same visual typography of the manuscript. End of 15th century: old style, retrieved the ancient latin/roman lettering , partially inspired by the carolingian handwriting , conceptualized at the end of the 15th century. More sophisticated approach, see the difference between the finest stroke and the thickest stroke, more contrast. 19th century: modern, lots of difference between largest and finest strokes. 19th century: grotesque, no serif , brought new approach, much more readable and linear, Fibonacci spiral : viewed a sequence in a spiral that lead to a gold ration, its perfect, marvelous, perfect, Balance: also effected by color, size, rule of thirds, another golden rule. As a major symbol of western european social and economic restricting in early 1800s, steam dominated public debate as a shorthand metaphor for the unprecedented changes.
