SMC300H1 Lecture 4: SMC300 Cheat Sheet - Week 4

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whiteshark471

12 Apr 2012

School

UTSG

Department

St. Michael's College Courses

Course

SMC300H1

Professor

Grimes

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Document Summary

Reviews and ratings, profiles, photos and videos. Games, participatory maps, status updates and comments. Among friends and strangers, emergency situations, political goals. Place used to broadcast an extension of ourselves, albeit contrived. Places checked in vs not (trendy vs walmart) Privacy, surveillance, useless advertising, spam and noise. Place is no longer a backdrop, place merges with technology and we are cyborgs, Time and space compression i. e. harold innis, railroad and media transportation and social network. One way: allowing people to see each other"s position on a map and interact with one another according to their relative distance in physical space. Mediates relationships between user and physical/digital spaces. Highlighting physical (geography, location) within relationships among users connected in social network. Differentiate lmsn from previous mobile social networks, which have 4 key characteristics. Nodes converge in physical spaces (flash mob) Ephemeral (can dissolve as quick as they form)

Related Questions

The topic is: How has the social network reshaped marketing today?

Thanks to the new advent of social media, marketers, and advertisers have to take a hard look at the way they conduct business. Marketers looking to promote their businesses online have recently begun to adapt themselves to the growing trend of using social media outlets such as Twitter, Facebook, and Youtube. This new trend of social networking websites such as Facebook and Youtube has proved to be a goldmine of opportunity for businesses looking to maintain and expand their clientele. Online sponsorship is just one of the many options companies have discovered for being successful online. While a lot of companies were leery of social media at first, they ultimately realized that by navigating this new road, they could better serve their customers.

Branding is a vital key for a business to garner the utmost benefits of social media. One important aspect of branding involves establishing personable relationships with people. To be effective in branding also requires that businesses share information and include others in potential business opportunities when relevant.

The best method for attracting people into a business is magnetic sponsoring. Instead of businesses limiting themselves to one side, they should use multiple sites (e.g. Facebook, Myspace, Foursquare, Twitter, etc.)

Social network marketing tends to succeed when one can attract people; a fun, lighthearted, unimposing, hard-working personality incites a sense of curiosity in others to familiarize themselves more with a company. The famous social networking sites BetterNetworker and Warrior Forums are popular with network marketers on the Internet. If proper rules of engagement on websites such as better Networker and Warrior Forum are followed, then congenial relationships can foster and generate some solid business contacts. Adding some value while on these sites also helps foster growth in businesses.

Keeping in touch- The advent of social networking sites makes theInternet very popular as a mode of communication. Common people post personal profiles, pictures, videos, music, and messages on these proprietary websites. Users of these social networking sites can invite other "friends" to join their network so they can view and share personal information with each other.
By creating a profile on these social networking websites and adding friends, business partners can constantly keep in touch with one another. Posting and messaging the latest information allows businesses to promote various business developments without paying anything.

Social Networking has incorporated marketing strategies into sites like Facebook. When a Facebook user likes a certain movie or food product, advertisements will appear on the right side of the User'sFacebook page pertaining to whatever the person likes. The advertisements that appear on the right side are all things that may interest him/her. The advertiser (working in collaboration with Facebook) uses certain demographics from the user to know when and where to place their product advertisement. This has, in turn, changed marketing and reshaped it.

Job hunting- Social networking sites also allow many companies in the US and Europe to search for competent employees. Job applicants are posting their resumes and credentials every day on these job-hunting websites. Using these sites as a tool facilitates the process of selecting employees applicable to certain aspects of a business.

Emergency- In addition to helping with keeping in touch and finding employees, social network sites also help in times of tragedy. Websites such as Twitter help to pass messages to thousands of concerned citizens or business relations in a snap. In conclusion, social networking sites continue to transform the world and remain a powerful tool for marketing and advertising.

Sources:
http://ezinearticles.com/?Social-Network-Marketing-Strategies-and-Techniques&id=5499700
http://aryacetas.posterous.com/how-social-media-has-helped-to-reshape-market
http://ezinearticles.com/?The-Importance-of-Social-Networking-in-Our-Society&id=4114348

mauvecod334

The topic is: How has the social network reshaped marketingtoday?

Thanks to the new advent of social media, marketers and advertisershave to take a hard look at the way they conduct business.Marketers looking to promote their businesses online have recentlybegun to adapt themselves to the growing trend of using socialmedia outlets such as Twitter, Facebook, and Youtube. This newtrend of social networking websites such as Facebook and Youtubehas proven to be a goldmine of opportunity for businesses lookingto maintain and expand their clientele. Online sponsorship is justone of the many options companies have discovered for beingsuccessful online. While a lot of companies were leery of socialmedia at first, they ultimately realized that by navigating thisnew road, they could better serve their customers.

Branding is a vital key for a business to garner the upmostbenefits of social media. One important aspect of branding involvesestablishing personable relationships with people. To be effectivein branding also requires that businesses share information andinclude others in potential business opportunities whenrelevant.

The best method for attracting people into a business is magneticsponsoring. Instead of businesses limiting themselves to one site,they should use multiple sites (e.g. Facebook, Myspace, Foursquare,Twitter, etc.)

Social network marketing tends to succeed when one can attractpeople; a fun , lighthearted , unimposing, hard-working personalityincites a sense of curiosity in others to familiarize themselvesmore with a company. The famous social networking sites BetterNetworker and Warrior Forums are popular with network marketers onthe Internet. If proper rules of engagement on websites such asBetter Networker and Warrior Forum are followed, then congenialrelationships can foster and generate some solid business contacts.Adding some value while on these sites also helps foster growth inbusinesses.

Keeping in touch- The advent of social networking sites makes theInternet very popular as a mode of communication. Common peoplepost personal profiles, pictures, videos, music and messages inthese proprietary websites. Users of these social networking sitescan invite other "friends" to join their network so they can viewand share personal information with each other.
By creating a profile on these social networking websites andadding friends, business partners can constantly keep in touch withone another. Posting and messaging the latest information allowsbusiness to promote various business developments without payinganything.

Social Networking has incorporated marketing strategies into siteslike Facebook. When a Facebook user likes a certain movie or foodproduct, advertisements will appear on the right side of the User'sFacebook page pertaining to whatever the person likes. Theadvertisements that appear on the right side are all things thatmay interest him/her. The advertiser (working in collaboration withFacebook) uses certain demographics from the user to know when andwhere to place their product advertisement. This has, in turn,changed marketing and reshaped it.

Job hunting- Social networking sites also allow many companies inthe US and Europe to search for competent employees. Jobsapplicants are posting their resumes and credentials everyday onthese job-hunting websites. Using these sites as a tool facilitatesthe process of selecting employees applicable to certain aspects ofa business.

Emergency- In addition to helping with keeping in touch and findingemployees, social network sites also help in times of tragedy.Websites such as Twitter help to pass messages to thousands ofconcerned citizens or business relations in a snap. In conclusion,social networking sites continue to transform the world and remaina powerful tool for marketing and advertising.

Sources:
http://ezinearticles.com/?Social-Network-Marketing-Strategies-and-Techniques&id=5499700
http://aryacetas.posterous.com/how-social-media-has-helped-to-reshape-market
http://ezinearticles.com/?The-Importance-of-Social-Networking-in-Our-Society&id=4114348

greywater-buffalo667

As the prevalence of social media continues to rise, consumers are recognizing ways in which social media can direct them to better sources for purchasing.

As a result, businesses are now jumping on the social media bandwagon at a rapid pace, embracing social networks to achieve their marketing and business goals.
Identify one (1) of the major social media outlets and write a five to six (5-6) page paper in which you:

1. Discuss the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace.

2. List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media.

3. Since consumer transactions on social media can occur across state lines, determine how the federal government can best control these transactions.

4. Examine the three (3) branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Support your decision.

5. Explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising.

6.Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

sangriahare446

SMC300H1 Lecture 4: SMC300 Cheat Sheet - Week 4

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