SMC300 Cheat Sheet - Week 3

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St. Michael's College Courses
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Week 3Privacy Surveillance SNS enable groups to org without hierarchies and systems that enable traditional organizations to function coordinate large groups and multitaskSays idea of limiting communications so only flow from one layer to next of hierarchy was part of very design of system at dawn of managerial cultureFlickr limited toolsnetworks sharing system of how to tagPost managerial organization simply platforms whatever organization happening comes from users and projected onto siteLargescale coordination can now be achieved at low costType of activity that doesnt generate profitGroup undertaking as progression ladder of activity higher up ladder deeper the level of engagement higher difficulty in achievingSharing fewest demands on participants participation largely individualCooperation involves changing behavior to synchro with others who are doing the same conversation give and takehigher level of cooperationcollaborative production participation involves coauthoring no one person take credit for what is createdCollective action most difficult requires group to commit to collective effort binding decision shared responsibility user identity tied to group critical cohesion of groupHidden StructuresHearn look at web tools and analytics that measure manage and structure our feelingsOnline reputation as one area where user participation is mined for value but question of where and to whom profit goesArgues structuring of user affect and performance of self can be selfbranding wherein meaningmaking and selfidentity constructionperformance are directedstructured and manipulated by commercial interests to generate profitsvalueDesigned to evoke emotion how to present self most likely to be sellable to market researchersNot reciprocal or shared eco value of relationship only available to developercontrollicense people not the people doing expressingConfiguration generally marked by exploitive relations users lose control of what they produce Human battery farm Energy being used without them knowingAffective economics emotional investment commitment motivations that drive consumer practice selfidentity socialcultural capital fetishization of particular goods and brands brand loyalty emotional and physical feelings big name Lawrence Grossberg
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