VIC163H1 Lecture Notes - Gilded Age, Progressive Era, Market Segmentation
15 Mar 2014
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Document Summary
Personal geography is viewed in different ways depending on race, gender, etc. Some places have diferent spaces for different types of people. Zukin talks about the gap dbetween the experience of space and the knowledge of space. Garreau: talks about city spaces, shaped by various modes of transportation. Jerusalem is a space of donkeys and sandal leather e. g. space concepts dealing with cars. When spaces start to become unstable, we notice them even more e. g. university space becoming more and more an internet space; infrastructure not as necessary. We have places and spaces that are our own, but some that we would never go to. Agency: act in some way to effect a change- 3 major advertising periods: gilded age, progressive era, and the modern era. Gilded era: regional productions on a smaller scale and regional distribution. Began to focus on whatever advertising media they could (print and voice)
