WGS160Y1 Lecture Notes - Lecture 19: Sut Jhally, Consumerism, Media Culture
17 Mar 2016
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Document Summary
Overrepresentation of women has not led to portrayals that suggests anything close to gender equality. Why are they producing these images? (i. e. marketing/branding, target audience) Its everywhere- advertisements, texts, film, art, video, music- form an integral part of the culture in which they are produced, circulated and consumed. Shape the culture and are shaped by the culture. Relationship between these representations and the culture. By becoming aware of the political and cultural states of representation we can become aware of these gendered meanings. We can think in complex ways of the portrayals of the links of groups and the way we internalize these representations. Explore the possibility for making these visible. Gender is not an inherent quality- it is made. We must think of systems of representation as activily participating in masclune and feminine ideologies. Mary pratt, eggs in an egg crate, 1975 ie the values we place on things.
