WGS160Y1 Lecture : Sex, Advertising and the Politics of Consumption
13 Apr 2011
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Document Summary
Meanings that we give to things are the result of social, cultural or linguistic norms that a society shares as well as in practices of interpretation. Once upon a time the ideal woman was considered to be a large hipped and graceful woman but that representation of the ideology of a woman changed after the second world war. Women at the end of the war were expected to return to domesticity and the emerging representation of the ideal female came to be represented in the form of barbie. A blue-eyed blonde doll, with long legs and a perfect figure that stood pretty in pink in her high heels and perfectly made-up face. Unfortunately for those who were ingrained with the blonde vision a large portion of women around the globe were to discover that it was an impossible and in many cases deadly ideal.
