ECON 103 Lecture Notes - Lecture 14: Demand Curve, Microsoft Powerpoint, Doritos

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Office hours update sent out as an email. If you look at a demand curve, we know if we draw a line halfway on the x axis and halfway down y axis. This creates a rectangle where one corner meets the curve. We know the elasticity value is greater than one above the point where these two lines cross the curve. At this point, if we lower price, total revenue is going to increase. Elasticity is less than one below this point. At this point, if we lower the price the revenue will decrease. The prof drew a diagram on the projector screen during lecture, will be on power point. To calculate this elasticity and revenue change, we just calculate area in each triangle. Perfectly inelastic- means we have a vertical demand curve, quantity does not change when price is changed.

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