PSYC 100A Lecture Notes - Lecture 13: Slot Machine, Classical Conditioning, Snail Mail

• School: University of Victoria
• Department: Psychology
• Course: PSYC 100A
• Professor: Iris Gordon

Document Summary

Idolization; positive feeling, model behaviour after the celebrity (unconditioned. The advertisers hope to get the reader to associate their product with a pleasurable, existing response (they hope to accomplish this pairing through the use of powerful, evocative imagery in the ad. ) Use of classical conditioning to control and influence human behaviour (in this case, purchasing behaviour). If and organism is learning associations between its behaviour and the resulting events, it is operant conditioning. The law of effect states that behaviours followed by favorable consequences become more likely, and behaviours by unfavorable consequences become less likely. Shaping behaviour reinforces guide behaviour towards the desired target behaviour through successive approximations reward behaviour that approaches the desired behaviour. Allows animal trainers to get animals to perform complex behaviours. **video of squirrel climbing obstacle course** illustrates behavioural chaining : a behaviour chain is a series of related behaviours, each which provides the cue for the next desired behaviour.