PSYC 100B Lecture Notes - Lecture 13: Social Influence, Social Rejection, Acculturation
17 Jan 2018
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1936 - sherif"s moving light in a dark room, were asked to estimate the distance moved. Upon later trials, done in groups of three, found group convergence of answers to distance moved. Asked to judge which line is same as the standard line, subjects were faced with a room full of confederates who gave "canned" answers. 37% of subject went along with false answer on third or later trials. Conformity increases to group size of about 5 then only small increase to about 7, then slight drop off with larger groups. One dissenter in the group will reduce conformity by 80% Difficulty of task also plays a role for conformity. Information is the source of influence and reason for co nve rte d by w e b2p dfc o nve rt. co m. Normative influence - desire for belonging or fear of social rejection is motivation for alterations and conformity. May also have public (face only) conformity or private (attitudinal) conformity.
