PSYC 231 Lecture Notes - Lecture 13: Intelligence Quotient, Impression Management
22 Jun 2018
School
Department
Course
Professor
ATTITUDES
Attitude (Definition)
o A positive (favorable), negative (unfavorable), or mixed
o Think, hate, love, ambivalent
NOT a person's mood or general outlook on life (common usage mistake)
o
Low Positive
Reaction
Low Positive
Reaction
Low Negative
High Ngative
Ex. Attitude towards dogs
Components
o Cognitive
Beliefs about attitude of object
+ Dogs are friendly
- Dogs smell
o Affective
Emotions and feelings an object triggers
+ I like it when dogs wag their tail
- I get annoyed when dogs jump on me
o Behavioral
Action toward object
+ I always pet dogs
- I avoid dogs
BEHAVIOURS & ATTITUDES
