PSYC 351A Lecture Notes - Lecture 6: Sensory Memory, Echoic Memory, Flow Diagram
22 Jun 2016
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Document Summary
Strategies used to make a stimulus more memorable. Strategies of attention that help you focus on speci c stimuli: sensory memory: the retention, for brief periods of time, of the effects of sensory stimulation. Information decays very quickly: persistence of vision: retention of the perception of light. Frames in lm (many frames in quick succession) Persistence of color: if colour changing at different points then can see the distinct colours but if in same spot colours merge together b/c retain perception: holds large amount of information for a short period of time. Holds information for initial processing: measuring the capacity and duration of sensory memory (sperling, 1960) Array of letters ashed quickly on a screen. Participants asked to report as many as possible: whole report method: participants asked to report as many as could be seen. Average of 4. 5 out of 12 letters (37. 5%: partial report method: participants heard tone that told them which row of letters to report.
