CMAF 2250 Lecture Notes - Lecture 5: Media Literacy, Marketing Buzz, Sherry Turkle

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Document Summary

Media, new media, and social media literacy: journalists should be public watch dogs to politicians and corporations, media gain most of their revenue from advertisements. Privacy issues with social media: users don"t take the time to read privacy policy / user agreements. Gillmor reading principles for a new media literacy discussion points. Digital media tools, increasingly cheap and ubiquitous, have spawned a massive amount of creation at all levels, most notably from the ranks of the grassroots in contrast to traditional, one-to-many publications and broadcasts . This is only one reason that we should seek a replacement for the expression media literacy" because it connotes something that has become quaint to the point of near- irrelevance . Speed is more important than accuracy, there is a pressure to put out the story first. Traditional media boast processes, however, aimed both at preventing mistakes and when they inevitably occur setting the record straight .

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