Public Relations.pdf

58 Pages
Unlock Document

University of Windsor
Communication, Media and Film
Kyle Asquith

Public opinion started to be thought about theorized and fearedTo get at the history of PR as an industry we must first look at public opinion Any definition of PR comes down to managing public opinion Walter Lippmann Public OpinionPR emerged late 1800 early 1900s Publics and public opinion in a complex fast moving and increasingly mediated society early 1900s Walter Lippmann Born 1889 died 1974Harvard education co founded Harvard socialist club elitist education yet interested in socialism dissatisfied with society editor of newspaper Journalist and political writerMedia criticPresidential advisorWrote Public Opinion in 1922 Sociohistoric contextMassive social upheaval late 1800s through early 1900sSecond industrial revolution changes brought about my electricity internal combustindustry Not the early days of railroadsteam power New technologies the car the automotive industryassembly line production Put machinery at the center of production Electricity New ways to share information and communicationthe telegraph newspaper more advanced press systems News bureaus sharing things around the world Immigration A lot of immigration to Canada and US in the early 1900s There were now ships that could transport people across the Atlantic much faster Urbanization More people lived in towns and cities than rural This is when the balance shifted It was by 1920 the US census bureau announced more people lived in towns and cities New kinds of factory work and corporations City life more than a farm life when you produced your own things food clothes Created more jobs New kinds of factory work brought new huge corporations General Mills Kelloggs SearsBreakdown of communityDurkheims anomieAll of a sudden people are moving to a different continent new cities A loss of community religious ties connection to family generations of family And people lost in terms of their purpose Shuffle like ants to a factory to do factory workAnomienormlessness Not seeing the bigger picture of society Clip from Chaplins Modern Times 1936 alienation of new types of work notion of crowds Chaplains poor tramp character got caught up in a literal crowd got mistaken for being a leader of a protest5 Le Bon and crowds Worries over crowds followed intense social upheavalGustave Le Bons 1895 The Crowd A Study of the Popular MindThousands of isolated individuals may acquire at certain moments and under the influence of violent emotions will form a psychological crowd An individual in a crowd is a grain of sand amid other grains of sand which the wind stirs up at willPsychological approach to crowds theory 1 Members of crowds thinkact different compared to when they are not in crowds 2 Collective mind single collective mind that exists as a whole3 Anonymity 4 Emotion over rational thought crowds cant be rational think through the consequences Emotions drive a crowdProvides fertile ground for emergence of PR industry Crowds feared Crowds must be managedJumping ahead 100 years Internet crowds Progressive Era and Journalism Muckraking journalismConcerns corporate corruption quality of education safety railroads food drugs labour abusesExample Upton Sinclair and meatpacking The Jungle 1906documented dangerous conditions of work in meat packing Unpleasant things long hours working in heat Deadly workers falling into giant grinderstanks Brought stories to a much wider audience Public opinion it stirred made governments send inspectors to make sure certain conditions were met Example Ladies Home Journal and patent medicines huge industry Fight in the first decade of the 19oos to eradicate these medicines to expose them and show they are just a mixture of alcohol and something else Starting around 1904 Ladies Home Journal started refusing ads from these questionable medicines Started exposing that it was all crap Led to passing laws and very real change Public opinion in the eyes of these journalists is rational but something to still be feared by those in political and corporate powerthJan 16Lippmanns political theory World War I propaganda
More Less

Related notes for 40-360

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.