CMAF 3810 Lecture Notes - Lecture 5: Sildenafil

• School: University of Windsor
• Department: Communication, Media and Film
• Course: CMAF 3810
• Professor: Dr.Asquith

Document Summary

This week : second assignment and second half of the course: shift from considering ad industry to considering advertising as a socio cultural storyteller, a shift to consider the content of ads, ads tell stories, sell social values in addition to brands, michael schudson: advertising may shape our sense of values even under conditions where it does not greatly corrupt our buying habits. cumulative effects of advertising values, ideologies, reading advertisements as texts : literary concepts + mythology and ideology, advertising as capitalism"s art, capitalist realism. , the stories ads tell especially the common stories. Advertising as a storyteller: culture is a totality of shared stories, stories can reflect values or ideas of a culture, sut jhally: if human beings are essentially a storytelling species, then to study advertising is to examine the central storytelling mechanism of our society. , advertising a dominant, but skewed, socio cultural storyteller, slice of life style advertising prominent.