KINE 4020 Lecture Notes - Lecture 5: Cheerleading, Customer Service
22 Feb 2016
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Document Summary
Event: sport tourism event refers to those sports activities that attract a large number of visiting participants and/or spectators. Some events are driven by participation while other are driven by spectating. Event experience starts at the planning of the event. Researching the event: easy to find information, accessible help to plan, promotion of event. Consider: travel expenses, hotels, food, transportation, deals (family, packages, work time off (no pay, competitive prices. Most events focus on the experience the fans will take with them: traditions, winning/losing, cheering, being with others, game memorabilia, customer service, food/drink, special events. Fans allow the players, coaches, and team organization to make money. Fans stay loyal especially then they love the team and experience they have associated with that team. Fans give the home team a large advantage at times. Bandwagon fans around when a team is winning. Loyal fans will travel to support their team: team makes money, but fans eventually leave.
