PSYC 2300 Lecture Notes - Lecture 5: Communication Studies, Sample Size Determination, Naturalistic Observation
8 Apr 2016
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Document Summary
Research methods is often distinguished by qualitative and quantitative approaches, but it is not actually like that. Quantitative: traditional or empirical approach used by psychologists, political scientists. About testing to make inferences regarding the future and testing theories. Qualitative approach (alternate or interpretive): used often in anthropological sciences and education. Researcher may be involved in the study (possibly too much). Uses content analysis, field work, interviews, participant observation. Mixed methods: fusion of both qualitative and quantitative approaches. 90% of canadians are supportive of abortion (quantitative): why are they pro- choice? (qualitative) Researcher is working in the participant"s natural habitat. Takes a considerable amount of time and resources. Researchers may move close to the field. Researcher takes part in many activities while taking field notes. Researchers may assume that all information is important and they take too many. Provides a complete portrait of the community rather than a snapshot. You must describe your setting and understand how it operates.
