(Emphasis on the whole )
• Cultural relativism
Ethnocentrism( pernicious and enlightened)
• Anthro tend to emphasis a very holistic comparative approach
• They look at human at a very broad view.
• They analyze the entire people they do not look at isolated culture or
• They look at how all those things interact with one another.
• Anthro does not look at changes but how it affected the people.
• This type of approach is the one that sets in apart anthropology from other
• Culture with similar history
• Maybe we want to get information to understand whatever we study.
• We have to use comparative analysis to compare differences and similarities.
*This can make general conclusion about nature of culture
*General conclusion about how cultures influences cultures.
*General conclusion about how cultures influences society.
• We are looking at different and similar cultures around the world that bring
up to conclusion that there are differences ex: everybody has to eat but not
necessary the same thing.
• All EAT =COMMON
• What They EAT = DIFFERENCE
Cultural relativism :-
(Relating to culture)
• It's the opposite to ethnocentrism
• The approach to the studied on the people behavior and believes that
involves evaluating the culture on its own standards ( not according to the
• An Anthropologist is expected to accurately represent a culture
• They do not have to approve or disapprove any customs in any culture.
• Cultural relation is used to so that there is no superior or universal morals.
• All culture has its own morals and ethical rules that we have to respect all .
• The acceptance of differences of other cultures in the context of that culture
without approval or disapproval we have to be natural.
Tendency to apply once own cultural values in Judi g the behaviour and believes of
people raised in another culture. Unfortunately ethnocentrism is cultural universal.
• People in all cultures think that their opinions and customs are right, try and
• Behaviour, beliefs and traditions that are different from our own cultures
might be seen as stranger or sausage by another culture. • Part of growing up is being ETHNOCENTRIC
• We don't realize that people in other culture think the same way about us.
Is when you belief in the superiority of your culture is imposed on other people.
Enlightened ethnocentrism :-
Is when your beliefs in the superiority of your culture is not imposed on other
" The totality of the learned and shared pattern of beliefs and behaviours of a
human group. It includes knowledge, beliefs, art, moral, law, customs and any other
capabilities or habits acquired by mankind as a member of society ."