Mini-assignment- Week3- Case13_ Fall12 (2).doc

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Anatomy and Cell Biology
Anatomy and Cell Biology 2221
Doug Hazlewood

Assignment- W3 – “Spin Master”(Case 13, p. 411) Using the case titled “Spin Master: Turning fun into opportunities”, please answer the following questions: 1. Describe the key decisions that Harary, Rabie and Varadi faced in the start-up of their company. Looking at the decision environment, were these more programmed or non- programmed decisions types? ( minimum 3 decisions) a. The decisions that Harary, Rabie and Varadi had to face were the following: i. Initially, they had to decide which product to first create, and they decided the Buddy. Next, they had to decide where to initiate the first sales, and Rabie chose Roots, because he felt that the culture of Roots correlated with the Buddy’s theme. ii. After the Budy was a huge success, they were faced with a 500,000 order, and they were now able to choose whether to accept the order, or keep it nice and small, and able to produce out of a kitchen, however they chose, and decided to take on the order and expand, moving away from kitchen productions, and on to a factory. When they decided to produce from a factory, they could have chosen how to produce in terms of labor, location etc. they decided to have 200 staff members. iii. Next, they were faced with a new invention from a British inventor who introduced an air pressured plane to spin master, made out of a ginger ale bottle and wings, and they decided to turn this into a new toy that would later be another success. This was a risk to take, but they did it, deciding yet again to expand their horizons and accept challenges, rather than turn down opportunities, making them innovative in the competitive market, and earning them a spot on the popular science’s annual list of top 100 inventions in science and technology. iv. Next, they would team up with big names such as Disney and nickelodeon, to further their expansion and brand name. This could have been a make it or break it type situation, challenging them to see if they were able to keep up with the giants of the industry, and they decided to go big, and were successful, making another decision a success. v. Picking a winner- they need to make decisions about what toys they will sell. In making this decision they go through a long process, realizing htat an average toy’s life span in the market is about 18 months, therefore updating themselves every year to remain competitive. Rabie spends time in retail stores figuring out and conducting research hands on to figure out what is in demand, what is going to be successful, and then extrapolating to invent something new, or create a new strategy, and ultimately deciding what toy to create, how to create it, where to sell it, who to target etc. vi. “spin master’s products was fractured and inconsistent, which meant the company couldn’t make effective decisions” this made spin master make the decision to really up their game, and organize analysts who would conduct analysis on a daily basis to have a very up to date database,
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