Business Administration 1220E Lecture 25: Analyzing Marketing Plan (Catfish Creek Canoe Company)

• School: Western University
• Department: Business Administration
• Course: Business Administration 1220E
• Professor: Trina Ruthes

Document Summary

Business 1220e- lecture 25- analyzing marketing plan (catfish creek canoe company) Steve davidson wants to open up catfish creek canoe company. He has extensive experience in building canoes and in wood working. His visit to a canoe store where he was surprised by the high price of a cheap quality canoe sparked his idea of creating customized, high quality canoes. Can build 30 canoes for the entire year taken into consideration some sick days. In the past year he only made 3 canoes. However, the assumption of 30 canoes comes from the increased equipment and resources available once he starts up his company. Limited funds, cant afford a bad year because he is funding everything. He is his sole source of income (his income is based on this company) He needs to price the canoes to ensure that he is maximizing profit so that he can have enough income to live off of.