Business Administration 1220E Lecture Notes - Lecture 27: Pet Store, Mass Distribution, Grocery Store
17 Nov 2015
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Business 1220e- lecture 27- omega paw inc. internal and external marketing analysis. Pet store: product placement in pet stores will make omega paw a lot of money and profit. Mail order/tv: tv allows for demonstration of the self cleaning litter box, demand for the product may exceed capacity. Mass distribution: allows for an increase in advertising, capacity is too low for mass distribution. Distribution options: increase market penetration through pet stores (canada/us, us mail order/ tv campaign, mass distribution outlets, american grocery stores. Great sales; made over million in sales in their first year of business. Success with previous magazine/tv ads and manufacturer representatives sell well. Poor prototypes (reputation); a lot of their litter boxes towards the beginning of the business had dents in them. Manufacturer representatives also sell other products for other brands as well. Usa is a much larger market than canada with 74 million in the us, and 10. 2 million in.
