Business Administration 1220E Lecture Notes - Lecture 34: Marble Slab Creamery, Ice Cream, Toronto Star

• School: Western University
• Department: Business Administration
• Course: Business Administration 1220E
• Professor: Trina Ruthes

Document Summary

Business 1220e- lecture 34- internal and external analysis/ creating a marketing plan (marble slab creamery: a grand occasion) part one. Run a successful marble slab creamery franchise successfully, with a goal of ,000 revenue after the first year of operations. The actual content of the marketing campaigns were already designed by other successful marble slab creamery franchises and thus thomas only needed to worry about what promotional options to use. Received a long-term loan to help with finances. Thomas had paid ,000 for start up costs with her own money which shows that she is very committed to running this franchise. Thomas quit her full time job working as the buyer for the hudson"s bay company to commit to her passion of running her own franchise (marble slab creamery) She also recruited her daughter, rhea who is a full time product assistant at kraft foods. Canada, however because she works full time her presence at the marble slab.