Business Administration 2257 Lecture Notes - Lecture 10: 1Time Airline, New Tecumseth, Soft Serve

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Role: greig perantinos owner of cool moose creamery. Goals: open 2 more stores this summer, help the community, make customers smile, and inspiring employees, gain competition, market share, potential for full time income. Constraints: potential canalization of sales due to addition of soft serve, - health and safety issues: perform a business size-up. (do pros and cons strengths and weakenesses) Industry/environment analysis: alliston = 13 000 people (within the town of new tecumseth = 28 000 people, small town makes it difficult to attract new customers. Live in a small community from new tecumseh (limited access to non-conventional desserts: many are tourists, businessmen, part of a local sports team. Large groups tend to come here to spend money on ice cream on special occasions: operates all year round while we only operate for 4 months. Corporate capabilities: perantinos is a business student at the richard ivey school of business.

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