Business Administration 2257 Lecture Notes - Lecture 5: Mill Street Brewery, The Beer Store, Microbrewery
1 Apr 2016
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Document Summary
Goals: double its output and sales by the end of 2014. Growth of microbreweries, large sales of crat. Ontario beer industry was dominated by two beer largest brewers, internaionally recognized, Ontario crat brewers (ocb) provides ofered a wide variety of beers for nearly all opportuniies to increase consumer awareness, consumers, also majority owners of the beer help promote excellent quality and dedicaion. Store (the only non-government-owned retailer of each brewer. permited to sell beer). Many consumers believed that crat brews owned 49%, sleeman"s owned 2%. Diicult to were of higher quality than imported beer, enter the market and compete with them. because of freshness. Consumers seeking a variety of lavours and local brewers. brewing techniques in high-quality beer. All other beer sales were through lcbo, Market share more than doubled in 10 years. operated over 634 retail stores throughout the. Crat beer sales growth the highest in lcbo. province.
