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Lecture 1

Business Administration 3301K Lecture 1: MOS 2320 Lecture 1

3 pages76 viewsSpring 2015

Department
Business Administration
Course Code
Business Administration 3301K
Professor
John White
Lecture
1

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MOS 2320
The Idea: apply the concepts
Grading Weights
Mid-term Exam 25% 2 hrs
Final Exam 35% 3 hrs
(Half MC Half SA)
types of consumer goods:
1. Convenience: variety stores, Bottle water
2. Shopping: comparing and contrasting, need more information to search
3. Specialty: special kind of good, harder to find, 法拉利, luxury goods
4. Unsought: Funeral services, life insurance
Price
Product
Distribution Strategy: place (geography: Toronto, Montreal)
Promotion Mix: Advertising, Public relations, Direct (email / regular mail), Sales Promotions
(bump sales, E.g., a dollar off), Personal selling
Marketing Plan Group Project 25%
Presentation 10%
Pop Quizzes & Participation 5%
- 3 pop quizzes (two of three)
Friday May 20 midnight
a group of 5 people
Thursday May 26 midnight
A 1-page synopsis of proposed plan
find more resources at oneclass.com
find more resources at oneclass.com
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