Business Administration 3301K Lecture Notes - Lecture 5: Focus Group, Psychographic, Financial Risk
3 Jun 2016
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Use principles and theories from sociology, anthropology and psychology. Develop basic strategies to deal with those actions. Understand what and why people buy products or service. Factors influencing consumer behavior (ppt 29 -40) Psychological factors: motives maslow"s hierarchy of need. Self-actualization completely satisfied with life and how you live: attitudes b. i. Cognitive aspect reflects what we believe to be true b. ii. Affective component involves what we feel about the issue at hand. Behavioral component comprises the actions we undertake with regard to that issue: perception. Perception is the process by which we select, organize, and interpret information to form a meaningful picture of the world. Customers who listen to only message that are consistent with their belief, and not others. The situation where consumers do not remember all the information they see, read or hear. Marketers can provide the information in various other forms such as print, online, and other displays to reinforce their message.
