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Business Administration
Business Administration 1220E
Greg Smith

Moondi 1 ANALYSIS: Kiai is a new corporation full of many strengths and weaknesses. Some of the strengths that Kiai comprehends are that of being a new company therefore being more innovative. Also, since Mills is a business student he comes with a good business background to run the company as he is aware of how to advertise it, who his target audience should be and how to meet his goals. Kiai also provides its customers with a unique way to advertise their products amongst the university and Fanshaw campus along with many other individuals who interact with the Kiai employees in meetings or any other events that requires them using their laptops. Another major strength of Kiai is their price. Since they are a new company their prices aren’t very high which help them attract new businesses making it easier and cheaper for these companies to advertise. Moreover, Kiai consists of a team who have the ability to, when asked, present a short, casual sales pitch about the company’s they are advertising on their laptops. They are also guaranteed to be found at many locations, some more permanent than others, throughout the year, thus making the advertisements disposed to a much wider audience, within and outside of Western or London. Some weaknesses that are faced by Kiai consist of it being a new company. While being a new company provides Kiai with opportunities, it also acts as a weakness for them since there are many other competitor businesses in the market that provide the same services. Companies such as Western News, The London Free Press, The Gazette, etc. not only provide the same services but also attract more customers as they are distributed within the entire city targeting about 250,000 readers and not just The University or College campuses. These companies have lasted in London for a much longer period resulting in businesses turning into their loyal customers. Another disadvantage of Kiai is their number of employees. Even though the ten employees working for Kiai are dedicated and hard-working, they are not enough people to capture the attention of 3
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