Business Administration 2257 Lecture Notes - Thrice, Niche Market, Marketing Plan
14 Sep 2013
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Role: andrea tierney, owner and franchisee of aradia fitness london. Decision: how to implement, price, market, and promote the new trx suspension program. Goal: increase profit and retain current pole exercise customers. A few major fitness clubs dominate the canadian fitness industry. Canadians are becoming conscious of their physical health. Total health club membership increased 20% between 2004 2010. Expected annual growth rate of 2. 3% for the next 5 years. Only 53% of canadians meet minimum recommendation of 150 minutes of physical activity per week. 10,000 fitness clubs totalling 5,000,000 members in canada. Total monthly cost of with possible promotions and discounts. Open 24 hours weekdays and 12 hours on weekends. Co-ed trx classes offered thrice a week at london south. Women only trx classes offered twice at london north. Total monthly cost of 60 with possible promotions and discounts. Students are not expected to attend for six consecutive weeks.
