Business Administration 3301K Lecture Notes - Lecture 13: Voice Of The Customer, Marketing Mix, Natural Disaster
17 Oct 2015
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Document Summary
Marketers must understand consumers" needs and wants and try to satisfy them through the goods and services they offer, the prices they charge and the way they promote and deliver the goods and services. The blackberry was designed for wireless email use. Within a few years of its release, it became the dominant device in the market. Although app and web browsing are all the rage, email access is what drives many voice only customers to upgrade their plans to include dat services, and this area has been the blackberry"s strength. You are engaged in marketing when you exchange something of value that satisfies a need. Marketing: is a set of business practices designed to plan for and present an organizations products or services in ways that build effective customer relationships. Marketing plan: a written document that specifies the marketing activities for a specific period of time.
