Business Administration 3301K Lecture Notes - Lecture 6: Clorox, 7 For All Mankind, Carbon Footprint
17 Oct 2015
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B2b firms focus their efforts on serving specific types of customer markets to create value for those customers. Ex: rbc maintains a dedicated group of account executives to service its mall business and commercial banking clients. Some of the biggest b2b buyers are manufacturers and producers. Ex: the clorox company requires vast variety of input to manufacture products under the brand burt s bees. Many b2b companies are demanding as a condition for doing business, that suppliers demonstrate social responsibility by putting in place policies and practices to reduce their carbon footprint. Resellers: are marketing intermediaries that resell manufactured products without significantly altering their form. Ex: wholesalers buy jeans from 7 for all mankind and sell them to retailers. Purchase all types of goods/ services for the people they serve. In most countries, the central government tends to be on of the largest purchases of goods and services. Merx a site about information about government buying.
