Class Notes (886,472)
CA (530,574)
Western (51,412)
3301K (25)
Lecture 5

Business Administration 3301K Lecture 5: MOS 2320 Lecture 5

7 Pages

Business Administration
Course Code
Business Administration 3301K
John White

This preview shows pages 1 and half of page 2. Sign up to view the full 7 pages of the document.

Loved by over 2.2 million students

Over 90% improved by at least one letter grade.

Leah — University of Toronto

OneClass has been such a huge help in my studies at UofT especially since I am a transfer student. OneClass is the study buddy I never had before and definitely gives me the extra push to get from a B to an A!

Leah — University of Toronto
Saarim — University of Michigan

Balancing social life With academics can be difficult, that is why I'm so glad that OneClass is out there where I can find the top notes for all of my classes. Now I can be the all-star student I want to be.

Saarim — University of Michigan
Jenna — University of Wisconsin

As a college student living on a college budget, I love how easy it is to earn gift cards just by submitting my notes.

Jenna — University of Wisconsin
Anne — University of California

OneClass has allowed me to catch up with my most difficult course! #lifesaver

Anne — University of California
MOS 2320 Lecture 5 May 31, 2016 Chapter 4 Consumer Behavior POP Quiz 1 Consumer Behavior Use principles and theories from sociology, anthropology and psychology Understand consumer actions Develop basic strategies to deal with those actions Understand what and why people buy products or service. Factors influencing Consumer Behavior (PPT 29 40) I. Psychological factors: a. Motives Maslows Hierarchy of Need Physiological basic biological necessities Safety protection and physical wellbeing Love (social) Esteem satisfy inner desire Selfactualization completely satisfied with life and how you live b. Attitudes b.i. Cognitive aspect reflects what we believe to be true b.ii. Affective component involves what we feel about the issue at hand Cognitive dissonance b.iii. Behavioral component comprises the actions we undertake with regard to that issue
More Less
Unlock Document
Subscribers Only

Only pages 1 and half of page 2 are available for preview. Some parts have been intentionally blurred.

Unlock Document
Subscribers Only
You're Reading a Preview

Unlock to view full version

Unlock Document
Subscribers Only

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.