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Lecture 5

Business Administration 3301K Lecture 5: MOS 2320 Lecture 5

7 Pages
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Department
Business Administration
Course Code
Business Administration 3301K
Professor
John White

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Description
MOS 2320 Lecture 5 May 31, 2016 Chapter 4 Consumer Behavior POP Quiz 1 Consumer Behavior Use principles and theories from sociology, anthropology and psychology Understand consumer actions Develop basic strategies to deal with those actions Understand what and why people buy products or service. Factors influencing Consumer Behavior (PPT 29 40) I. Psychological factors: a. Motives Maslows Hierarchy of Need Physiological basic biological necessities Safety protection and physical wellbeing Love (social) Esteem satisfy inner desire Selfactualization completely satisfied with life and how you live b. Attitudes b.i. Cognitive aspect reflects what we believe to be true b.ii. Affective component involves what we feel about the issue at hand Cognitive dissonance b.iii. Behavioral component comprises the actions we undertake with regard to that issue
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