Business Administration 3302K Lecture Notes - Lecture 2: Thesis Statement

• School: Western University
• Department: Business Administration
• Course: Business Administration 3302K
• Professor: Prof.

Document Summary

**can introduce myself at beginning of speech** general purpose-broad intent of the speech: To inform(teach audience new subject, develop a skill, etc) To persuade (change their attitude, can be sales pitch, campaign speech, etc. ) Defining the purpose: specific purpose- describe the speech (usually a statement w/i the speech) Expressed as a purpose statement:: a complete sentence that describes exactly ehat you want your speech to accomplish. Thesis statement- a complete sentence which declares the central idea of the speech. Often directly delivered to the audience (formally or informally) Usually dvlpd in the later stages of speech making process (after thorough research on topic) 1. the listener: audience analysis: audience type. *before your speech state who the audience is. Values: deeply rooted belief about a concept"s inherent worth. Identify & adapt to the audience by : Orgnzng according to exepcted response (dvlp yes response-habit of agreeing) Neutralizing potential hostility (by showing u understand audiences pov use humor)