Business Administration 3321K Lecture Notes - Lecture 10: Ultimatum Game, Model Category, The Ultimatum
4 May 2016
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More than one person is involved in the purchasing process for products or services that may be used by multiple consumers. Car purchases 90% influence (primary breadwinner is headed by a female) Children influence almost 50% of all car purchases. The family unit is what we should be thinking of. How do we define the family unit? census family consists of more than one person living in a household includes a couple, in a relationship consuming homemade food is symbolic of family structure and expressing affection. In the us, 50% of marriages end in divorce, in canada it is 40% Consists of at least 2 people, regardless of their relationship. Depends on educational level, availability of birth control, religion, ethnicity. Marketers must keep eye on fertility & birth rates. Worldwide, women want smaller families (especially in industrialized countries) Some countries want people to have more children. ,000+ to raise a child from 0-18 yrs .
