Computer Science 1033A/B Lecture Notes - Lecture 9: Search Engine Optimization, Web Directory, Pagerank

• School: Western University
• Department: Computer Science
• Course: Computer Science 1033A/B
• Professor: Laura Reid

Document Summary

Involves transferring the web page file(s) to the web server. What you need: ftp software, an internet standard that allows you to upload and download files with other computers on the internet. Need 4 pieces of information from web host: host name. Che(cid:272)k for the proper address pro(cid:448)ided (cid:271)(cid:455) we(cid:271) ite(cid:859)s host. Ex: panther. uwo. ca: username, password, url or web page address, port number. How should i promote my website: part of (cid:455)our (cid:858)sig(cid:374)ature(cid:859) o(cid:374) all outgoi(cid:374)g e(cid:373)ails, on all printed materials (business cards, letters, catalogues, etc, website address is included on all advertisements. Use of a program that searches the internet for topics or keywords. There are two basic types of searches you can perform on the www: directories, search engines. Search engines: google, alta vista, hotbot, a program that enables the user to search internet sites, user types keywords list of websites is returned, returns a list of the websites where the keywords were found.