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Lecture 2

Digital Communication 2001A/B Lecture 2: Lecture 2

, Winter 2018
5 pages77 viewsWinter

Department
Digital Communication
Course Code
Digital Communication 2001A/B
Professor
Carolyn Guertin
Lecture
2

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WHAT ARE SOCIAL MEDIA?
Social space- makes room for conversation
Different platforms used as marketing tools- advertising, marketing, etc.
Arts and creative culture
DEFINITION: social media are the online platforms hat foster virtual communities for collaborative
practices and the sharing of information
Exist on a digital plane/ different dimension
YT Video: "social media in plain English"
KEY SOCIAL MEDIA PLATFORMS
Photo sharing
RSS (subscription services)
Chatrooms
Message boards
Widgets
Video sharing
Blogging
Social Networking
Podcasts
7 SOCIAL NETWORK TYPES
Image based (exc. Pinterest, instagram tumblr)
Video (exc. Youtube, vimeo)
Business (exc. Linkedin)
SEO/ author (exc. Google plus)
Location
Niche (exc. Reddit)
Kitchen sink (exc. Facebook, twitter)
WHAT ARE SOME OTHER NAMES FOR SOCIAL MEDIA AND ITS BEHAVIOURS?
User generated content
Web 2.0
Vernacular media (everyday speech)
USER GENERATED CONTENT OR VERNACULAR MEDIA
Definition: production of content by the general public rather than experts or professionals in the
field
Also called "peer production", and available on the Web via social media platforms, user
generated content refers to vernacular media such as the daily news, encyclopedias, and other
reference sources, movie and product reviews, as well as articles on any subject, now created by
amateurs.
It's 'conversational media' vs. 'the packaged goods media' on the 20th century.
YT video: Social media revolution
USER AS A CONSUMER
Web 1.0
Everything was heavily text based
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Based on forms, websites
Mainly image and text and pages that link from one place to another
E-commerce model
You went somewhere to buy or read something
Did’t hae the sae appeal as 'We .'
Web 2.0
Personal and collective blogs
Shared bookmarks
Social spaces
Audio and video
Simultaneous quality (exc. You can see someone commenting on your post as they are typing out
the comment)
The age of personal and personalized media
Also known as folksonomy
Asks us to make a change in our methods in communicating with other people
Loss of official voice, creates a chorus
A two- way, collaborative environment
Creates an evolution of point of view; very organic
THE USER AS A CONTRIBUTOR
The language of social media- Why?
Everybody is trying to be unique
Unique signifiers- you put it in a search engine and you get only one hit
You can find exactly what you are looking for
In the analogue world, media usage was a passive experience
Screen technologies have become so small and ubiquitous that users now carry their own
programming with them
YT video: https://www.youtube.com/watch?v=LeaAHv4UTI8
Social media signal the birth of new cooperative and collaborative models
o Communication
o Communities
o Collaboration
o Outsourced tools
Tools that have come to us from other sources that bring together the ability to communicate
within communities and collaborate
WHAT IS SOCIAL BOOKMARKING?
Video: social bookmarking in plain English" (Social Bookmarking in Plain English, for the rest of us)
Social bookmarking:
Blog is short for 'weblog', an online journal of information site
Part oeted ouity… part iforatio resoure
Blogs, like all web 2.0 technologies, mark a revolution in the technologies of production
The cost of creation and distribution has collapsed
YT video: Kevin MacDonald's Life in a day
o Uusual: people ho shot the fil did’t just upload it. They set a unch of cameras to
people ho did’t hae aess to tehology so they ould share their day as ell
We live in an era of participation (buzzword for what we do when we are online)
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