Digital Communication 3209F/G Lecture Notes - Lecture 2: Conversion Marketing, Search Engine Optimization, Master Sergeant
4 Feb 2017
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Test which content receives the most attraction / engagement. Test to see which article gets the best results (you need a fair amount of data) Pick an organization insurance agent (individual) who sells insurance (instead of a mega corporation) / Everyday go online and document what they do. 1 page analysis one week + 1 page analysis second week. Organic search results + great content (create content that ppl want to see) Being able to disseminate information to everyone. Communication between creator + viewer should be 2-sided to make the content more relevant. The media is used to hold the powerful accountable it does not question society: we should be using the media to challenge the elite. Unique views: usually based on an ip address which implies one ip address: reach: the total number of people who have seen it. Paid subscribers vs. subscribers: pay for people to own the subscription (generates a feel of popularity)
