Digital Communication 2200F/G Lecture 1: Lectures
7 Feb 2017
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Document Summary
Each network has different meaning and uses. Instagram: filters and editing, creating a blog, allowing to filter right there within the app. Twitter: larger audiences, and attraction of celebrities and business. We are rational calculating machines increasing our opportunities to be noticed. Reputational management: making new tweaks to the profile putting best face forward. Some social media platforms might have a niche that specific people care about. Dating websites: matching people with similar likes and dislikes. We will never know how these algorithms really work. If you know how the algorithms work you can game it. Smoking and icts: instant gratification, feelings and anxiety when supply is cut off, feeling of security when supply is available, frequent use, gestural prop, used when stressed or in awkward situation, used socially. Every motivation for checking social media, triggers the same want and need for smoking. Apart from the chemical aspect it is almost identical.
