Digital Communication 3205F/G Lecture Notes - Lecture 5: Historical Materialism, Socalled, Prosumer
Document Summary
What institutions produce the audience: anything that goes out to a broad mass of people that is commercially supported, 1. The media enterprises: tv station, magazines : 2. It is fundamental to move beyond the notion that cyberspace is about escaping reality in order to understand how the reality of the. The internet does not automatically turn every user into an active producer, and every worker into a creative subject. : we aren"t really alienated from the final work but alienated from the economic aspects. In the overdeveloped countries, the end of the factory has spelled out the obsolescence of the old working class, but it has also produced generations of workers who have been repeatedly addressed as active consumers of meaningful commodities. However the evidence of the brain is in the creative act which becomes the property of the company.