Economics 2150A/B Lecture Notes - Lecture 3: Great Transition, False Advertising, Leotard

• School: Western University
• Department: Economics
• Course: Economics 2150A/B
• Professor: Irene Trela

Document Summary

I(cid:374)ger (cid:894)(cid:1005)(cid:1013)(cid:1013)(cid:1008)(cid:895) said that (cid:862)ad(cid:448)ertisi(cid:374)g is a ke(cid:455) ele(cid:373)e(cid:374)t i(cid:374) e(cid:272)o(cid:374)o(cid:373)i(cid:272) histor(cid:455) as (cid:449)ell as so(cid:272)ial, technological, artistic and cultural histories and may be the keys to understanding the evolution of (cid:272)o(cid:373)ple(cid:454) ur(cid:271)a(cid:374) so(cid:272)iet(cid:455). (cid:863) 8 major periods created by singer: preliterate period: 3000-400bc. Advertising has been around for ages, even though literacy levels were low during this period, they communicated through symbols like hieroglyphics in egypt. In 1200bc: they painted or carved messages on stones along pathways that people walked to let them know that there were events coming up, most of the messages were centred on biblical messages. The phoenicians used these during their time as well to pass messages across and create their version of alphabet. In 6th century: they had the town criers, who were required by the courts to make announcements, they are dressed uniquely, and sent important messages around town.