Engineering Science 1050 Lecture Notes - Lecture 11: Unique Selling Proposition, Ski Boot, 3D Printing
24 Jul 2018
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A concise, persuasive speech containing the main marketing message about your product or service. Engage with a question or call to action. Pain: discomfort, deficiency, or inadequacy that motivates a customer to buy a product or service. Simple: typical consumer discomfort associated with the dissatisfaction with material items. Complicated (disruptive): mobile computer (laptop), quickly harden liquid polymers to make coatings (3d printer) Customizing your message for your ideal client" will differentiate your product or service. What problems is your ideal client trying to solve. Get prescriptive with your answers to build a profile of your ideal get client. Usp: statement asserting how your product or service is different from the competition. Usp is a specialized marketing tool for business to consumer sales. Guarantee: get your meal in under 30 minutes or it"s free. Methodology: we use a proprietary process to manufacture one of a kind ski boot inserts.
