English 2017 Lecture Notes - Lecture 10: World Intellectual Property Organization, Max Horkheimer, All Media Network
18 Oct 2016
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Lecture 10 production ii: the (copy)right to style. Technology outpaces culture, or: the changing concepts of genius. E(cid:373)i(cid:374)der: (cid:272)urre(cid:374)t te(cid:272)h(cid:374)ologies of reprodu(cid:272)tio(cid:374) (cid:862)(cid:271)rush aside a (cid:374)u(cid:373)(cid:271)er of out(cid:373)oded (cid:272)o(cid:374)(cid:272)epts, su(cid:272)h as (cid:272)reati(cid:448)it(cid:455) a(cid:374)d ge(cid:374)ius [a(cid:374)d origi(cid:374)alit(cid:455)], eter(cid:374)al (cid:448)alue a(cid:374)d (cid:373)(cid:455)ster(cid:455)(cid:863) walter be(cid:374)ja(cid:373)i(cid:374), (cid:862)the work of art i(cid:374) the age of me(cid:272)ha(cid:374)i(cid:272)al eprodu(cid:272)tio(cid:374)(cid:863) Athena, birthed full-formed from the head of zeus - people picture a genius working alone in his room and in the end a work of art springs from his/her head: not the case. It is a process, not dependant on a single god-like being: has a history to it. Notion of borrowing important art is always borrowing. What is the property in (cid:862)intellectual property? (cid:863) Intellectual propert(cid:455) (cid:894)ip(cid:895): (cid:862)refers to (cid:272)reatio(cid:374)s of the (cid:373)i(cid:374)d, su(cid:272)h as i(cid:374)(cid:448)e(cid:374)tio(cid:374)s literar(cid:455) a(cid:374)d artisti(cid:272) (cid:449)orks; designs; and symbols, names and images used in commerce.
