Film Studies 2153A/B Lecture Notes - Lecture 5: Showrunner, List Of Programs Broadcast By Hbo, Time Inc.
11 Apr 2016
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Document Summary
Catv (community antenna television) connects rural homes to network broadcash signals: provides programming diversity, promise of increased access. Expands democraic potenial of television: narrowcasing and markeing potenial. Adverisers will pay more to reach an ideal niche audience (mtv) Lifeime: television for women (1984: addiional revenue stream for cable channel. Fees paid by local cable franchises or by msos (muliple systems operators) (cablevision) Range from 5 cents to (espn) per subscriber. Key technological developments that transform cable tv: satellite transmission. Development of geostaionary (or synchronous) satellites in 1974. Made distribuion of and recepion of satellite signals more reliable (and enabled smaller receiving dishes) Shited cable from a local to a naional and global medium. Satellites help local staions such as ted turner"s wtbs develop into naional superstaions. Dbs (direct broadcast satellite) technology becomes a threat to cable tv in the late 1990s (direct tv, dish, etc: fiber opics. Small glass ibers within cables that allowed for greater capacity and speed.
