Geography 2144A/B Lecture Notes - Lecture 11: Ipad, Baz Luhrmann, Product Market

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Week 11 Marketing 2144
How is tourism sold?
Sun, sea, sand and sex
o i.e Margaritavvile
like sense of tourism pace
o 4 “’s to aket touis
Carnival Cruise
o Fun ships
o Wh cuise caial
o ipact of iteet o aketig of touis… a cuise
company can market directly to us the consumers
hae diect to cosue aketig did’t use to eist
Cruise critic
o Give you user inputs
Talk about how marketing is part distribution (one way direct to
cosue usig the iteet…the aketig sste
Variations of 4 “’s ho aketig is delieed…
Tourism Distribution Channels
Tour Operator: packaged inclusive tours
o For mass institutionalized tourism
Retail Agent: tailored travel
Own outlet: independent travel
o Select elements
Direct sales of individual components
o All contribute (distribution methods) to tourists
Factors influencing travel agents
Destination awareness is what travel agent would offer you (have exposure to info)
Have information about where you are going
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