Geography 2144A/B Lecture Notes - Lecture 11: Ipad, Baz Luhrmann, Product Market

17 views4 pages
Week 11 Marketing 2144
How is tourism sold?
Sun, sea, sand and sex
o i.e Margaritavvile
like sense of tourism pace
o 4 “’s to aket touis
Carnival Cruise
o Fun ships
o Wh cuise caial
o ipact of iteet o aketig of touis… a cuise
company can market directly to us the consumers
hae diect to cosue aketig did’t use to eist
Cruise critic
o Give you user inputs
Talk about how marketing is part distribution (one way direct to
cosue usig the iteet…the aketig sste
Variations of 4 “’s ho aketig is delieed…
Tourism Distribution Channels
Tour Operator: packaged inclusive tours
o For mass institutionalized tourism
Retail Agent: tailored travel
Own outlet: independent travel
o Select elements
Direct sales of individual components
o All contribute (distribution methods) to tourists
Factors influencing travel agents
Destination awareness is what travel agent would offer you (have exposure to info)
Have information about where you are going
find more resources at
find more resources at
Unlock document

This preview shows page 1 of the document.
Unlock all 4 pages and 3 million more documents.

Already have an account? Log in

Get OneClass Notes+

Unlimited access to class notes and textbook notes.

YearlyBest Value
75% OFF
$8 USD/m
$30 USD/m
You will be charged $96 USD upfront and auto renewed at the end of each cycle. You may cancel anytime under Payment Settings. For more information, see our Terms and Privacy.
Payments are encrypted using 256-bit SSL. Powered by Stripe.