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Geography 2144A/B
L.Graham Smith

Geography 2144G Monday January 20 Week 3 – The Host Seoul: Gangnam Style • For most people, their knowledge of Korea before seeing the Gangnam Style video is limited (we don’t really have much of an image in our minds) • This song put Korea on the map for a lot of North Americans • The Korea government has embraced Psy to promote Korea • Korea has a very small tourist industry: it is a producer of tourists (lots of Koreans travel), but it isn’t a place that a lot of people go to as tourists • Gangnam Style refers to Seoul, and provides imagery of style o Gangnam is a district within Seoul (an area of wealth, a particular mode of thinking) • Seoul today is where Japan was 20 years ago o The West discovered a new interest in Japan about 20 years ago • Even though you generate awareness, it doesn’t necessarily generate tourism o Lost in Translation: You can be in a country, but so much gets lost in translation  If you don’t speak the language, there are some things that don’t translate  *Like movies, your slideshow project should have a vision and meaning behind it (not just a collection of pictures) o There are aspects of Japanese culture that we still don’t understand • Both Korea and Japan are striving to be successful hosts, but we are still the other to them, and they are still the other to us Bangkok • Famous for being a large, sprawling city that is constantly changing and evolving (you could easily get lost) • Video clip: The Hangover 2 • They believe that there is no bad advertising • They are accommodating and welcoming as hosts with a thriving tourism business o They make no judgment on what you want to do as a visitor England • Not a particular visitor-friendly place • It gets lots of tourists (particularly London), but they aren’t known as being particularly good hosts • Video clip: Fawlty Towers o A fictional hotel with comically bad service • Example: A service station didn’t open until 9:30 on a Saturday (how are you supposed to get some coffee?) • Britain started to create a new image with the Olympics, they were seen as more accommodating • Video clip: ‘Someone Like You’ by Adele is a song by a strong British person, but we can all identify with the message o A good host gets everyone to join in and be engaged with them • Tourism is hosting so that everyone can enjoy that common experience • Tourism is about slowing down to enjoy the moment What is the role of the host? • Are they welcoming and inviting? • There is no business in tourism without the tourists – the tourist makes the experience, so you have to be welcoming to them Positive or negative attitudes: • Basil Fawlty video (judgmental and unwelcoming) vs. Adele’s performance (happy and accommodating) • Tourism illiteracy – if you think tourism is a bad thing, you will be less open and helpful o You have to get rid of your expectation and your fears • Resentment – do the hosts resent the tourists? o When you’re on vacation, you’re not working (and everyone there is working and serving you) • Social, economic, and cultural differences o If there is a big difference between an area of great wealth (Canada, Europe) and one with little (Caribbean islands), there are social, economic, and cultural differences o In some cultures, it’s okay to hug people, and in others there is a socially acceptable space • If you were developing tourism, who would be your allies and your opponents? o eg. if you have a family cottage on a lake, you don’t want to see a marina developed on that lake • How does literature on tourism consider the topic of tourism “hosts”? o It is so focused on tourists that it doesn’t really consider the host Levels of Cultural Penetration • Tourist  Staged Authenticity  Cultural Curtain  Authentic Cultural Heritage • Staged Authenticity o eg. if you bring a guest home for dinner, the experience is different than when you usually have family dinner (you might eat with fancy china, have a nicer meal, eat in the formal dining room) o After you marry into a family, you know you are part of the family when there is no longer a staged authenticity (more relaxed) o We do this when we go on vacation with people we don’t know very well o When you travel and fall in love with a place, you fall in love with the staged authenticity, and not the reality • Cultural Curtain o This is where we present a staged version of us o Every culture has faults, and every family has faults • Authentic Cultural Heritage o When we experience the host entirely as themselves, and not as if they are actively trying to host us o This rarely happens in tourism because we are not there long enough (we don’t have enough of a relationship built up) Carrying Capacity: Key thements Example: Friday the 13 in Port Dover – the village prepares for those few days each year to welcome visitors, it fuels their economy for the whole year (but they only have to put up with it a few days a year) • Current Capacity o Local Factors  How many tourists are too many? (Locals have to be able to enjoy the area as well) o External Factors  What is the carrying capacity?  eg. at a ski resort, the hill can’t be too crowded  eg. the beach – at a certain point, a beach that is too crowded is not enjoyable for anyone • However in the Brazilian beaches, the allure is all of the people on the beach • Planning Process o Management of Development o Technology • Impacts o Society o Culture o Environment o Economy o Tourists • Carrying Capacity o Parameters  You can’t calculate what the carrying capacity is because there are so many variables, and you don’t know the parameters until it’s too late o Standards After The Tourists Have Gone… • When the season is over, what is left? • The majority of jobs in the tourist sector are low-paying manual labour • Tourism disproportionately hires women and those at the lower end of the pay scale o The work tends to be short-term and temporary • The high-paying management jobs may be filled by people brought in from outside (which can cause resentment) • Who works and why? o Most tourist jobs in Canada are in the summer season, so people will work as a summer job • There is always a differential between those who are working (at a tourist destination), and those who are not • How does working in tourism change you as a tourist? o You may be more attuned to bad service when you see it •
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