Geography 2152F/G Lecture Notes - Lecture 4: San Andreas Fault, Peanut Butter, Risk Perception
21 Apr 2016
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Patterns of choice: absorb, view the risk as unproblematic or ignore it, probability deemed too low to worry c. Fate is determined by capacity to absorb loss c. i. Ex: san andreas fault: accept, no denial, passive attitude (nothing can be done, hazards viewed as acts of god c. i. Ex: nigeria drought: reduce, no denial, action is taken to reduce impacts, there is a reactive response and some preparation, people usually stay in place d. i. Ex: flood, snowstorm: change, no denial, radical action (move away, change land use) b. i. No comprehensive theory as to why minor risk events can produce massive public reactions. Not likely to be serious but typically evoke much public reaction. More serious hazard that evokes little public reaction. Peanut butter cancer risk higher than pesticides. Transmitter: generates and sends messages about the risk (media) Original signal may be modified by the time it is received.
