History 2132A/B Lecture Notes - Lecture 5: Freeman Gosden, Pepsodent, Lowkey
25 Mar 2017
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Frank conrad: emergence of network radio. A(cid:373)os (cid:374)" a(cid:374)dy: cultural vs. commercial tension. The j. walter thompson corporation: daytime vs. Mercury theatre of the air (orson welles) The use or transmission of voice or music through the air. Christmas eve 1906 delivered first transatlantic broadcast. Consisted of a speech discussing radio telephony. First broadcast prophetic of what was to come. Anticipated both the potential and the limitations of the new medium. Appealing to the masses through the new medium. New his potential audiences were potential investors (needed to own a radio to listen to it) Transmitted from the eiffel tower in paris (sent out opera recordings) Limitation: only works if you have a receiver/a device to listen through. Broadcasted from his garage in a suburb of pittsburgh. Struck a deal with a local music store in pittsburgh (hamilton music store) They would provide records if he would mention their name on his show. Radio broadcasting very amateur at the time.
