Health Sciences 4091A/B Lecture Notes - Lecture 6: Gary Vaynerchuk, Social Media Marketing, Pinterest

• School: Western University
• Department: Health Sciences
• Course: Health Sciences 4091A/B
• Professor: Gillian Mandich

Document Summary

Over a million followers social media trail blazer. Launched vayner media (fortune 500 i. e. ge hasbro, ny jets) Jab jab jab/right hook how to tell your story in a noisy social world. Boxing metaphor comparable to chess (sweet science) Crippled by asking for the sale spamming on social (always right hooks people duck) Guilt people into buying his stuff do(cid:374)"t (cid:449)orry if your right hook does(cid:374)"t la(cid:374)d (it (cid:449)ill (cid:373)ostly land) I do this my one big thing i sell. People want : your time & effort everything else can be bought (care and time matter) People jump to the hook (put effort into the right hook) Dejaying of content : take 7 best things i said + quote cards and photo & link - facebook. Take something funny into animated gif on tumblr animated gif slang marketing: silly younger demo. Twitter (cid:449)ait for so(cid:373)ethi(cid:374)g that"s tre(cid:374)di(cid:374)g tied into this episode then post w. link.